Pesca y Acuicultura
Pesca y Acuicultura (Fishing and Aquaculture) is a specialized multimedia portal that serves as an essential reference for all stakeholders in the fishing and aquaculture sector in Chile.
Creation of the Pesca y Acuicultura Portal: Increased Traffic and Consolidation as an Essential Reference in the Sector in Chile
The mission of the portal is to promote sustainable development and provide access to key information in a clear, accessible, and transparent manner. This project focused on improving and expanding its online presence to reach a broader audience and facilitate knowledge exchange and public debate.
The portal aims to be the main gateway to the fishing and aquaculture sector, highlighting the importance of these activities for the sustenance of millions of people worldwide and positioning Chile as a global leader in the field.
The project included the implementation of a new web structure that facilitates navigation and improves the user experience, especially on mobile devices. An intuitive interface was designed, allowing users to easily access various sections such as the “Professional Directory,” the “Fishing Academy,” and the “Opinion” section.
The site’s visibility was enhanced through advanced SEO techniques to attract more visitors and increase the portal’s relevance in searches related to fishing and aquaculture. Additionally, features were integrated to facilitate user interaction, including an improved contact system and newsletter subscription.
As a result of these improvements, “Pesca y Acuicultura” achieved a significant increase in user traffic and established itself as a vital resource for the sector. The platform not only met its objectives of providing specialized information and facilitating debate, but also became a key strategic ally for all actors in the fishing and aquaculture value chain.
In summary, the website redesign and content optimization and SEO strategies enabled “Pesca y Acuicultura” to significantly improve its online presence, enhancing its ability to inform, educate, and connect with communities interested in the sustainability of fishing and aquaculture activities.