“A key lesson for me has been the importance of talking with people, not at them.“
A decade steering web, content, and social media successes.
My name is Berckan Guerrero, and I am a Front End Web Developer and Social Media Manager, combining creativity with analytics. Although I began this journey completely self-taught in 2013, I later studied at DUOC UC in Santiago, Chile. Currently, I work from Madrid, Spain.
My primary work has been to develop experiences that have been used by millions of people, understanding people’s needs and emphasizing that they are humans and not “consumers.”
I have worked both in marketing agencies carrying out projects for large companies and in freelance web development and design teams dedicated to providing services to small and medium-sized businesses, especially family businesses.
I have also worked as a Social Media Manager and Producer of journalistic and audiovisual content for social media entities with reach to millions of followers, both in Spanish and English, harnessing the power of creativity + analytics.
Web
Development
Expertise in responsive web solutions and e-commerce, specializing in custom WordPress development with a focus on user experience and search optimization.
Social Media Management
Strategic growth specialist in social media and audience engagement, leveraging content trends and analytics for impactful platform presence.
Content
Strategy
Creator of compelling digital content and narratives, skilled in content planning and production that engages and retains target audiences.
Digital
Marketing
Innovator in digital marketing, driving brand visibility and conversion through targeted online strategies and integrated marketing campaigns.